Bottom Liners by Eric and Bill Teitelbaum for April 14, 2022

just find someone to spin it for you

Go see Thor at B.C. …

The slogan needs to roll off the tongue.

Figure out a use for it. Right now it has “O” appeal.

Roll it around the caves!

Multi-prong marketing. Live demos, overly optimistic cave paintings, and Booth Babes at trade shows. A pipeline of dealers who also service your products.

Until you identify “needs” and “wants” you’re got “zero”

Mecum Auction. They will overpay for anything.

Use the marketing phrase “How would you like to be a big wheel”.

You need to do some wheeler dealing.

Roll it down a hill into a crowd. 15 minutes of fame.