Over the past 25-30 years, awareness of a variety of health and safety risks (skin cancers, car and bike accidents, asthma from pollution, etc) has led to the development of simple, effective tools to combat the problems (better sunscreens, seat belts, helmets, greener technology).
I think the newest generation of parents are simply embracing these solutions as part of their normal lives.
Over the past 25-30 years, awareness of a variety of health and safety risks (skin cancers, car and bike accidents, asthma from pollution, etc) has led to the development of simple, effective tools to combat the problems (better sunscreens, seat belts, helmets, greener technology).
I think the newest generation of parents are simply embracing these solutions as part of their normal lives.
PS: Moms are MAGIC!