The first real page-layout program for PCs was PageMaker, though it was later overtaken by Quark and InDesign. Mostly Macs, actually, as they were superior graphics machines back in the day and used almost universally in art departments. In most places, everybody else was on a PC.
Anything in the ’70s, well into the ’80s at least, would have been manual paste-up. You had to have good fine-motor coordination and a sharp X-Acto knife to be an art director back then.
My first magazine job (1978, I think), I was presented an IBM Selectric. First electric typewriter I ever used. But copy eventually went to women working on Wang word processors and from there to a computer typesetter in the art department. Pretty advanced for the time. In the end, however, everything was still pasted-up manually onto boards that got shipped to a pre-press house. At my second magazine (1980s), some of us eventually bought Kaypros or IBM PCs that we brought to the office, before the company eventually got PCs for everybody. Now everything is computerized, and pages get transmitted electronically directly to the printer. Dramatically more efficient.
A friend from the first magazine eventually wound up at The Boston Globe. He liked to go down in the bowels at night to hear (and feel) the presses start up.
Appears to be the Batmobile from the old TV series, which was based on mid-sixties Chrysler concept car with a gas-turbine engine. Saw one at the 1964 New York World’s Fair.
This is a good story.