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Docmorningstar's Profile

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It’s more of a polite society thing; to admit that the reason for the technique is to be a bit more ostentatious & to highlight the diner’s good taste would be terribly guache.
I think it probably evolved from when there was alot more adulteration etc of wines and shady practices. By showing the diners (subtly) the label, and allowing them to see the contents, they could be relatively sure that what they were being poured was what they had ordered.
Similar to the opening of the wine at table; if all parties were trustworthy, opening it at an appropriate time, and decanting or adjusting the temp to the sommelier’s preference would be ‘better’ for the drinking experience.
But because people are shady, we have to do it in full view, so that the wine, the bottle, the cork, and the label all ‘match up’ with expectations. It’s a non-issue with typical wines & most drinkers, but has probably made it’s way down from the rich at table to our habits.
Cheers!