I understand it to be a British idiom. As an American, I never encountered it until recent years when I’ve been exposed to more British content creators.
Recommend reading about Tom Brown who has spent the later years of his life recovering varieties of lost apples from long-abandoned orchards of Appalachia. atlasobscura.COM/articles/heritage-appalachian-apples
Thanks for the explanation! I figured it was some sort of industry jargon and it certainly sounded cool enough to snow the kids without running afoul of the truth-in-advertising cops.
To be certain, corrugated cardboard can be quite strong. I once worked in a long-term but temporary office where all the provided desks and tables were made of cardboard and assembled by the employees. People routinely sat on them and we never had one collapse as a result.
Yes, the Polaris Nuclear Sub. The ad’s illustration made it look like it was made of gleaming steel when the sub itself was made of corrugated cardboard pieces which needed to be assembled (perhaps this is what Brian is referencing in today’s strip) and would be ruined at the slightest hint of moisture. However the ad never mentioned it was made of cardboard, rather said the sub was made of “200 lb. test material” which certainly sounds impressive but I have no idea what that means.
I assume that’s the Danville of the Tri-State Area.