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Two basic tenets in advertising – 1. Sell the sizzle and not the steak. 2. Convince the person who just finished a full meal, he/she needs more. (Example: the day-old tv you just installed is nowhere near the bargain & quality you can get today.)
Mordock999 Premium Member almost 6 years ago
Then we’ll invent the “axle.”
sandpiper almost 6 years ago
Two basic tenets in advertising – 1. Sell the sizzle and not the steak. 2. Convince the person who just finished a full meal, he/she needs more. (Example: the day-old tv you just installed is nowhere near the bargain & quality you can get today.)
ChukLitl Premium Member almost 6 years ago
Both Harley & Schwinn agree.
craigwestlake almost 6 years ago
The success of this ad was the start of Man’s desire to be a big wheel…