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Nathan gets more interesting customers with his ever-changing signs. People go out of their way just to pass by his store. He then engages them in conversation, finds out a bit about their likes and dislikes (and those of their families), then tries to orient his product offerings to their tastes. Business is booming, and his store has become a hub for activity in the town. He’s been able to hire and train more people and send his kids through college. (He’s also making money hand over fist as a side effect. It’s one of the rewards of capitalism).
Nathan gets more interesting customers with his ever-changing signs. People go out of their way just to pass by his store. He then engages them in conversation, finds out a bit about their likes and dislikes (and those of their families), then tries to orient his product offerings to their tastes. Business is booming, and his store has become a hub for activity in the town. He’s been able to hire and train more people and send his kids through college. (He’s also making money hand over fist as a side effect. It’s one of the rewards of capitalism).