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Barney & Clyde by Gene Weingarten; Dan Weingarten & David Clark for October 07, 2013
October 06, 2013
October 08, 2013
Haven’t magazines been doing something like this for a long time: 1) Come up with a list of 10 best restaurants. 2) Mock-up magazine covers — suitable for framing — that announce the list. 3) Go to the restaurants and sell advertising against the editorial content. 4) Profit. Not that it’s right; but it’s not exactly wrong, is it? The survey results are still pretty genuine, aren’t they?