Barney & Clyde by Gene Weingarten; Dan Weingarten & David Clark for November 22, 2019

I sometimes wonder if non-profits fully grasp the extent to which they’re being bled dry by the companies with which they contract to do direct-mail solicitations. My standard practice, when a charity includes a business reply mailer, is to stuff everything — including the original envelope — into the metered mailer and return it. As a result, I’ll typically receive monthly solicitations from those same non-profits, most likely because the fundraiser/direct-mail marketer reports it as a successful impression.