I heard recently that most of the companies that rely on these “recommendation” algorithms have abandoned this approach, principally because it effectively fails as a revenue generator for them. People’s preferences and tastes are pretty much linear and consistent over time. It’s true in relationships, too. Likes attract, not opposites. The sociological literature is brimming with empirical evidence to support this axiom.
I heard recently that most of the companies that rely on these “recommendation” algorithms have abandoned this approach, principally because it effectively fails as a revenue generator for them. People’s preferences and tastes are pretty much linear and consistent over time. It’s true in relationships, too. Likes attract, not opposites. The sociological literature is brimming with empirical evidence to support this axiom.