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Working Daze by John Zakour and Scott Roberts for July 09, 2012
July 07, 2012
July 10, 2012
All these boneheaded decisions seem to stem from some sorely misguided idea that they’ll attract a wider audience. There are many head-in-the-sand approaches to this end:1- Copy what everyone else is doing.2- Swear by demographic studies.3- Copy what everyone else is doing.4- Hire new executives who immediately kill projects that were already in motion, because they don’t reflect their choices and they can’t take personal credit for them.5- Copy what everyone else is doing.