Part of my Dad’s job as an industrial advertising copywriter involved sitting down with engineers and learning all about their product… so he could then write about it in plain English that the buyer and user could understand.
Engineers too often wrote only on their own level, They did not know what things never to assume about the reader- so if you did not have their base of knowledge, their writing was out of your league.
Part of my Dad’s job as an industrial advertising copywriter involved sitting down with engineers and learning all about their product… so he could then write about it in plain English that the buyer and user could understand.
Engineers too often wrote only on their own level, They did not know what things never to assume about the reader- so if you did not have their base of knowledge, their writing was out of your league.