Not that hard to do. Mantra of the advertising world: sell the sizzle and not the steak. Purpose of advertising: make one who just ate a full meal feel hungry.
The new twist on that is for medicines: make the viewer feel the doctor isn’t prescribing the right medicine. Goes with the oldest trick in the world: hide the side effects in the small print.
ptnjbrown over 5 years ago
But make them look smart for buying them.
sandpiper over 5 years ago
Not that hard to do. Mantra of the advertising world: sell the sizzle and not the steak. Purpose of advertising: make one who just ate a full meal feel hungry.
The new twist on that is for medicines: make the viewer feel the doctor isn’t prescribing the right medicine. Goes with the oldest trick in the world: hide the side effects in the small print.
ncorgbl over 5 years ago
Ooo, ooo, ooo! I want a MAGA hat!!
Indianapolis Smith over 5 years ago
“Ha! You can’t pull that stunt on ME! I stayed at a Holiday Inn Express last night!”
cuzinron47 over 5 years ago
But you already do.
ElGato over 5 years ago
There’s a sucker born every minute! They’ll make a bunch of bucks.
Sailor46 USN 65-95 over 5 years ago
Why not, That’s a very large customer base.