Ruth bought a place called “Chris’s Steak House” in New Orleans. The terms of the sale said that she could not use the name at any other location. When it burned down and she had to relocate, but didn’t want to lose the brand identity of the popular place, she called the new restaurant “Ruth’s Chris Steak House”.
Ruth bought a place called “Chris’s Steak House” in New Orleans. The terms of the sale said that she could not use the name at any other location. When it burned down and she had to relocate, but didn’t want to lose the brand identity of the popular place, she called the new restaurant “Ruth’s Chris Steak House”.