Paige: I just saw the best commercial ever! I was spitting soda from my nose it was so funny! The ad agency that made it should win every award there is! Peter: What product was it for? Paige: I can't remember.
The dangers of too-cute advertising – if you remember the hook, but not the product, the ad has failed.
Bill Amend
The dangers of too-cute advertising – if you remember the hook, but not the product, the ad has failed.