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Origins of the Sunday Comics by Peter Maresca for September 12, 2014
September 10, 2014
September 14, 2014
Yep.The Story copyright was separate from the Artwork copyright, and things got complicated.
If I remember correctly, Denslow’s strip never mentioned Oz, except for the blurb about him being the artist from the book, so his use of the character images that he created was legal.