BENTONVILLE, ARK (AP) – Some Wal-mart customers soon will be able to sample a new discount item: WAL-MART’S OWN BRAND OF WINE. The world’s largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price; in the $6-8 range.
“While wine connoisseurs may not be inclined to throw a bottle of Wal-mart brand wine into their shopping carts, there is a market for cheap wine,” said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. “There is wine in a box that people are willing to buy,” she said. “The right name is important.”
SusanSunshine Premium Member over 9 years ago
It’s an amusing little app, but with an air of insouciance, and wild Blackberry notes.
Ida No over 9 years ago
“Mercury.” “Pluto.”“Uranus.”“Rockefeller Center.”
Packratjohn Premium Member over 9 years ago
BENTONVILLE, ARK (AP) – Some Wal-mart customers soon will be able to sample a new discount item: WAL-MART’S OWN BRAND OF WINE. The world’s largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price; in the $6-8 range.
“While wine connoisseurs may not be inclined to throw a bottle of Wal-mart brand wine into their shopping carts, there is a market for cheap wine,” said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. “There is wine in a box that people are willing to buy,” she said. “The right name is important.”
The top 15 suggested names for Wal-mart Wine:
15. Box O’ Grapes
14. Chateau Traileur Doublewide
13. White Trashfindel
12. Big Red Gulp
11. Grape Expectations
10. Domaine Wal-mart: “Merde du Pays”
9. NASCARbernet
8. Chef Boyardeaux
7. Peanut Noir
6. Blue Light Special Nun
5. Chateau des Moines
4. Martha Stewart’s Sour Grapes
3. I Can’t Believe It’s Not Vinegar!
2. World Championship Wriesling
and the number 1 name for Wal-mart Wine…
1. Nasti Spumante
cooganm Premium Member over 6 years ago
“Trail Mix”