Transcript:
Adam: Come on, Adam. Think, think, think. How am I supposed to make cardboard manufacturing interesting? I'm a newsletter writer, not a miracle worker!
Clayton: You should write about giant robots. People love giant robots.
Adam: Giant cardboard robots?
If I get this right, we are talking about a written medium here, not TV. So the question is how can you write about cardboard and make it interesting. Maybe writing about the process, as Never Enough Gold says, would be a start. I guess he can provide links in his article.