Adam@Home by Rob Harrell for May 18, 2015

You could highlight their durability by showing how often the boxes are used after their initial use – even used as playthings like kids cardboard robots (though I preferred using them as sleds down the stairs).

I think watching the cardboard making process would be interesting!

Likely a bit smelly; but interesting, nonetheless…

Show all kinds of cool items, then show an animation of them being enclosed in cardboard, shipped everywhere in the world, and being opened by happy little children.

I’ll bet they use giant robots to make the cardboard.And, then they use giant robots to fold the product into boxes.And, then they use giant robots to palletize all the sheets of cardboard.And, then………………….

Already been done: http://www.amazon.com/Cardboard-Doug-TenNapel/dp/0545418739

If I get this right, we are talking about a written medium here, not TV. So the question is how can you write about cardboard and make it interesting. Maybe writing about the process, as Never Enough Gold says, would be a start. I guess he can provide links in his article.