Fred Basset by Alex Graham for June 09, 2021

Give it as taste Fred. Improved doesn’t always mean better.

I’m surprised you are not in the bag Fred! Usually it is the packaging that is new and improved!

New sausage flavour….

Love the closeup ‘side eye’ in the last panel!

translation of “new improved” – we found a way of making it cheaper, but you’d probably complain about it if we didn’t suggest it was better.

if it is just “new” then highly likely we haven’t stocked it for a while so don’t need to suggest we’ve improved it as we think you won’t remember what it was like.

You are correct Fred, tis only new and improved the first time ! After that it is normal .

Fred can read!?

Same old kibble, but I rotate three canned flavors, tuna water, etc.

New & improved is rarely better.

If you clean your butt with your tongue, I’m not calling you a gourmet.

Improved = we’ve ruined your favorite.

Hope it’s not from China.

My last dog wouldn’t take her pills. Even my older dogs wouldn’t take it. I think all dogs hate pills. But thank goodness for pill pockets.