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I read not too long ago that adding that one word, “repeat,” to the instructions was a great advertising milestone, which doubled shampoo sales. (I forgot the company that did it first.)
TREEINTHEWIND over 11 years ago
“These instructions are only for people with hair”.
kitsober over 11 years ago
Thanks so much for these things. I don’t often have time to comment, but they always come as a breath of fresh air to my inbox. Thanks, again.
kitsober over 11 years ago
I read not too long ago that adding that one word, “repeat,” to the instructions was a great advertising milestone, which doubled shampoo sales. (I forgot the company that did it first.)
luvcmx over 11 years ago
Alka Seltzer did the same thing when they put out the ad that said “Plop plop, fizz fizz”. They doubled their sales.
emptc12 over 11 years ago
“Sham poo” — isn’t that one of those novelty joke things?
Sojourn over 11 years ago
very punny lol
InTraining Premium Member over 11 years ago
Next they made the bottle opening twice as large so twice as much -way too much – pours out… ! ! !
Jeff0811 over 11 years ago
I use the same product for hair, beard and body wash, have been for years. Saves a lot on lather and shampoo.