We celebrated the day with home-made burritos (didja know that “burrito” means little burro?). I had a beer, spouse had water. And a bowl of Mexican-source raspberries with whipped cream from a can.
“In 1989 the San Antonio based Gambrinus Group, who were the regional importers of Corona and Grupo Modelo, launched a Cinco de Mayo themed ad encouraging Mexican Americans already celebrating the holiday to make it a priority on this day to drink Mexican beer. The campaign took off. What occurred in only eight short years was the holiday solidifying itself more as a time to drink Corona than a time to acknowledge the deep connection America and Mexico share.”
Very tiresome trying to keep up with a calendar that is beginning to have something to celebrate every day of the year. How about one day each month on which all holidays or days of special note for that month are celebrated? Make it a Friday or a Monday, let everyone enjoy a 3-day weekend.
Yet another made-up holiday to sell beer. I never liked Corona, anyway. They are the company that started this “holiday” celebration. Mexico pretty much ignored it before the 80’s craze.
Frazz18 hrs · I like an alcoholic beverage now and then, and I love meeting people from different backgrounds than mine whenever I can. I’m just not sure that combining the two for the sake of selling more of the former is your best bet for things to turn out in good taste.
Apparently May 5 was also National Cartoonists Day, but most people (including me) didn’t know about that, which is how it should be. We’re all very fortunate; I don’t think we’re the slightest bit special. Although I’ve been to enough National Cartoonists Society conventions to note that if you want to market alcohol via a certain group, there’s an arguable amount of accuracy there.
But what I also didn’t know until yesterday was that May 6 is Bob Seger’s birthday. I learned this on the way home from swim practice, because NPR’s Morning Edition loops such that the same stuff is on the radio when I drive home as was on when I was driving to the pool, so I play a little Radio Roulette to see what’s on elsewhere, and one of the Detroit Classic Rock stations was celebrating — I love this — Seger de Mayo. One Seger song after another, my whole way home. I didn’t miss the Morning Edition repeats one bit.
Ninette over 3 years ago
“culturally insensitive” Lol, must be politically incorrect to say politically incorrect.
Concretionist over 3 years ago
My favorite meme for Cinco de Mayo is a picture of 5 jars of mayonnaise.
Concretionist over 3 years ago
We celebrated the day with home-made burritos (didja know that “burrito” means little burro?). I had a beer, spouse had water. And a bowl of Mexican-source raspberries with whipped cream from a can.
Kind&Kinder over 3 years ago
My brother Jeff lives in London. He asked me what I was doing for Cinco de Mayo. I sent him a picture of a case of Negra Modelo.
The Old Wolf over 3 years ago
“In 1989 the San Antonio based Gambrinus Group, who were the regional importers of Corona and Grupo Modelo, launched a Cinco de Mayo themed ad encouraging Mexican Americans already celebrating the holiday to make it a priority on this day to drink Mexican beer. The campaign took off. What occurred in only eight short years was the holiday solidifying itself more as a time to drink Corona than a time to acknowledge the deep connection America and Mexico share.”
spaced man spliff over 3 years ago
It’s like St. Patrick’s Day but with Dos Equis instead of Guinness.
ajr58(1) over 3 years ago
I grew up Boston Irish. The old St. Patricks day jingle, “I rish I had a beer,” used to really put my teeth on edge.
Jhony-Yermo over 3 years ago
Frazz said it perfectly. Culturally questionable indeed.
Serial Pedant over 3 years ago
“…somewhat culturally questionable advertising.” Is that the same thing as “caca de toro”?
sandpiper over 3 years ago
Very tiresome trying to keep up with a calendar that is beginning to have something to celebrate every day of the year. How about one day each month on which all holidays or days of special note for that month are celebrated? Make it a Friday or a Monday, let everyone enjoy a 3-day weekend.
Old Girl over 3 years ago
May 5th, 41 degrees, overcast and raining; looking to grab a margarita … I think not.
Kendall BoomSmith over 3 years ago
Yet another made-up holiday to sell beer. I never liked Corona, anyway. They are the company that started this “holiday” celebration. Mexico pretty much ignored it before the 80’s craze.
Lambutts over 3 years ago
I jokingly wished my hispanic wife a “Happy Cinco de Mayo” to get my annual reminder that “I’m not Mexican, I’m CUBAN.” Still makes me laugh.
Richard S Russell Premium Member over 3 years ago
This kid is how old and he’s into margaritas already? He’ll be face down in a gutter by the time he’s 23.
jkavodgi over 3 years ago
Questionable marketing, you mean like never ending alcohol commercials on ST. Patrick’s Day?!
R.R.Bedford over 3 years ago
Cinco De Mayo, that’s when Teddy Roosevelt led the charge up San Juan Hill, Right?
Night-Gaunt49[Bozo is Boffo] over 3 years ago
Jef Mallett’s Blog Posts
Frazz18 hrs · I like an alcoholic beverage now and then, and I love meeting people from different backgrounds than mine whenever I can. I’m just not sure that combining the two for the sake of selling more of the former is your best bet for things to turn out in good taste.
Apparently May 5 was also National Cartoonists Day, but most people (including me) didn’t know about that, which is how it should be. We’re all very fortunate; I don’t think we’re the slightest bit special. Although I’ve been to enough National Cartoonists Society conventions to note that if you want to market alcohol via a certain group, there’s an arguable amount of accuracy there.
But what I also didn’t know until yesterday was that May 6 is Bob Seger’s birthday. I learned this on the way home from swim practice, because NPR’s Morning Edition loops such that the same stuff is on the radio when I drive home as was on when I was driving to the pool, so I play a little Radio Roulette to see what’s on elsewhere, and one of the Detroit Classic Rock stations was celebrating — I love this — Seger de Mayo. One Seger song after another, my whole way home. I didn’t miss the Morning Edition repeats one bit.