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Reducing the amount of product without reducing the price and not announcing same could be called the fast lateral shuffle. Happens almost annually for some products. Producers know from experience that, once glitz and high gloss advertising raise the product into popular mode, most folks will just grab the bag or can without noting the weight. An outstanding example is the so-called half gallon of ice cream. There are many others. The philosophy is to sell the sizzle and not the steak.
They are already out there and more money and you better eat it all quick or it will be stale tasting. I will take the regular size box thank you very much.
The bottle aspirin (or whatever) comes in will hold 4X what’s actually in there. Makes you think (subliminally, perhaps) that you’re getting more than you are for the price. How much cheaper could they sell things if they didn’t spend extra on bigger packaging?
stairsteppublishing over 3 years ago
Especially the last – Full. I know there is settling in shipment, but a half a box worth of settling?
uniquename over 3 years ago
They can call it anything you want, but they’ll still decrease the amount they actually give you.
AllishaDawn over 3 years ago
Where I work, they already sell regular, large, giant and family sizes.
eromlig over 3 years ago
Just like it says on my jeans: Packed by weight, not volume. Contents May Have Settled During Shipment…
sandpiper over 3 years ago
Reducing the amount of product without reducing the price and not announcing same could be called the fast lateral shuffle. Happens almost annually for some products. Producers know from experience that, once glitz and high gloss advertising raise the product into popular mode, most folks will just grab the bag or can without noting the weight. An outstanding example is the so-called half gallon of ice cream. There are many others. The philosophy is to sell the sizzle and not the steak.
whenlifewassimpler over 3 years ago
They are already out there and more money and you better eat it all quick or it will be stale tasting. I will take the regular size box thank you very much.
Chris over 3 years ago
how big is full?
Zen-of-Zinfandel over 3 years ago
Bunch O’Cinnamon Squares.
bobbyferrel over 3 years ago
The bottle aspirin (or whatever) comes in will hold 4X what’s actually in there. Makes you think (subliminally, perhaps) that you’re getting more than you are for the price. How much cheaper could they sell things if they didn’t spend extra on bigger packaging?
paranormal over 3 years ago
So that’s one serving, two serving, three serving and four serving…
Buckeye67 over 3 years ago
Cereal companies always provide legal cover for themselves. Read the fine print on the the box. “This box is filled based on weight not volume.”
christelisbetty over 3 years ago
What you want: Full size…What you get: Fool size.