Companies really do need to think carefully about their slogans (as well as spelling etc..) Years ago the huge insurance company I worked for sponsored the Royal Shakespeare Company for a year. As a result they commissioned loads of advertising posters mentioning this, and using lines from Shakespeare plays to suggest how forward looking they were. Unfortunately their favourite one was a line from Macbeth – and because the people who approved it had obviously not read the play and did not know the context of the line, it gave out quite the wrong impression: ‘tomorrow, and tomorrow, and tomorrow…’ because the next line is ‘creeps in this petty pace from day to day’. Which was a pretty accurate way to sum up working for them…
When reading, our minds tend to correct mistakes. When I worked in publishing we would read the text upside down so that we would see each word separately and not be distracted by the meaning.
I worked for a company that had hundreds of boomerangs made for a convention advertising “Return to Excellance.” The COO was angry, but it was his assistant/girlfriend that approved the proof. More wasted marketing dollars.
catchup 11 months ago
Companies really do need to think carefully about their slogans (as well as spelling etc..) Years ago the huge insurance company I worked for sponsored the Royal Shakespeare Company for a year. As a result they commissioned loads of advertising posters mentioning this, and using lines from Shakespeare plays to suggest how forward looking they were. Unfortunately their favourite one was a line from Macbeth – and because the people who approved it had obviously not read the play and did not know the context of the line, it gave out quite the wrong impression: ‘tomorrow, and tomorrow, and tomorrow…’ because the next line is ‘creeps in this petty pace from day to day’. Which was a pretty accurate way to sum up working for them…
azrael2000 11 months ago
Like the sign in Canada, and no I’m NOT making this up “Due to unforeseen circumcisions…”
HarryLime 11 months ago
I worked at a smallish newspaper many years ago. Our favourite comment, when the bosses were not around, was: “If it’s news … it’s news to us!”
oakie817 11 months ago
oh com on…no one wood make that many speling erors
JanBic Premium Member 11 months ago
When reading, our minds tend to correct mistakes. When I worked in publishing we would read the text upside down so that we would see each word separately and not be distracted by the meaning.
LVObserver 11 months ago
I worked for a company that had hundreds of boomerangs made for a convention advertising “Return to Excellance.” The COO was angry, but it was his assistant/girlfriend that approved the proof. More wasted marketing dollars.
JHL1 11 months ago
I think this one is for all the commenters that point out typos.
nul bit Premium Member 11 months ago
Sal, they misspelled WE, it should be WEE.
ChessPirate 11 months ago
“THIMK!”
ladykat 11 months ago
You can’t see what’s wrong because 1) you’re dyslexic or b) you can’t spell.
mokspr Premium Member 11 months ago
“Prefection”? Is that another word for inoculation?
Dapperdan61 Premium Member 11 months ago
It’s not as bad as one as a Pizza Hut closure sign that said Closed For Unforeseen Circumcisions (Yikes)
dukafinare 11 months ago
@John Zakour I just finished reading “Plutonium Blonde”. I enjoyed it very much. I wish there was a sequel.
tammyspeakslife Premium Member 11 months ago
Blame it on autocorrect.
PaulGoes 11 months ago
The old vacuum cleaner slogan “Nothing sucks like an Electrolux”
gopher gofer 11 months ago
it’s always comforting to arrive at an inn here in japan and see a sign out front that says a worm welcome… ☺
gmu328 11 months ago
I’m surprised that the “We” wasn’t spelled “Oui”