Companies really do need to think carefully about their slogans (as well as spelling etc..) Years ago the huge insurance company I worked for sponsored the Royal Shakespeare Company for a year. As a result they commissioned loads of advertising posters mentioning this, and using lines from Shakespeare plays to suggest how forward looking they were. Unfortunately their favourite one was a line from Macbeth – and because the people who approved it had obviously not read the play and did not know the context of the line, it gave out quite the wrong impression: ‘tomorrow, and tomorrow, and tomorrow…’ because the next line is ‘creeps in this petty pace from day to day’. Which was a pretty accurate way to sum up working for them…
When reading, our minds tend to correct mistakes. When I worked in publishing we would read the text upside down so that we would see each word separately and not be distracted by the meaning.
I worked for a company that had hundreds of boomerangs made for a convention advertising “Return to Excellance.” The COO was angry, but it was his assistant/girlfriend that approved the proof. More wasted marketing dollars.
catchup 9 months ago
Companies really do need to think carefully about their slogans (as well as spelling etc..) Years ago the huge insurance company I worked for sponsored the Royal Shakespeare Company for a year. As a result they commissioned loads of advertising posters mentioning this, and using lines from Shakespeare plays to suggest how forward looking they were. Unfortunately their favourite one was a line from Macbeth – and because the people who approved it had obviously not read the play and did not know the context of the line, it gave out quite the wrong impression: ‘tomorrow, and tomorrow, and tomorrow…’ because the next line is ‘creeps in this petty pace from day to day’. Which was a pretty accurate way to sum up working for them…
azrael2000 9 months ago
Like the sign in Canada, and no I’m NOT making this up “Due to unforeseen circumcisions…”
HarryLime Premium Member 9 months ago
I worked at a smallish newspaper many years ago. Our favourite comment, when the bosses were not around, was: “If it’s news … it’s news to us!”
oakie817 9 months ago
oh com on…no one wood make that many speling erors
JanBic Premium Member 9 months ago
When reading, our minds tend to correct mistakes. When I worked in publishing we would read the text upside down so that we would see each word separately and not be distracted by the meaning.
LVObserver 9 months ago
I worked for a company that had hundreds of boomerangs made for a convention advertising “Return to Excellance.” The COO was angry, but it was his assistant/girlfriend that approved the proof. More wasted marketing dollars.
JHL1 9 months ago
I think this one is for all the commenters that point out typos.
nul bit Premium Member 9 months ago
Sal, they misspelled WE, it should be WEE.
ChessPirate 9 months ago
“THIMK!”
ladykat 9 months ago
You can’t see what’s wrong because 1) you’re dyslexic or b) you can’t spell.
mokspr Premium Member 9 months ago
“Prefection”? Is that another word for inoculation?
Dapperdan61 Premium Member 9 months ago
It’s not as bad as one as a Pizza Hut closure sign that said Closed For Unforeseen Circumcisions (Yikes)
dukafinare 9 months ago
@John Zakour I just finished reading “Plutonium Blonde”. I enjoyed it very much. I wish there was a sequel.
tammyspeakslife Premium Member 9 months ago
Blame it on autocorrect.
PaulGoes 9 months ago
The old vacuum cleaner slogan “Nothing sucks like an Electrolux”
gopher gofer 9 months ago
it’s always comforting to arrive at an inn here in japan and see a sign out front that says a worm welcome… ☺
gmu328 9 months ago
I’m surprised that the “We” wasn’t spelled “Oui”