Calvin and Hobbes by Bill Watterson for May 06, 2022

The magazine publishers and their advertisers are also happy about you subscribing.

Calvin could star in a commercial for the magazine…..

If you see something you want to buy, wait 24 hours and see if you’re still interested.

It’s a good way to save money and keep from impulse-buying.

Ohh, I can just imagine Calvin showing this off for the next show and tell at school!

And somehow the species has not gotten better in 30 years. In fact, I’d wager it is easier for advertisers now as so many will believe any ol’ guff n beans they shoved in their face.

Not exactly glad rags

Any teenager here for Axe deodorant?

Once again, Calvin predicts what social media has done to so many people.

Chill, Calvin. No one can see which brand you’re chewing once it’s in your mouth. All they can see is you’re chewing bubblegum, which automatically makes you uncool at school.

If you’re a ruminant, then you SHOULD be chewing your cud. Just sayin’.

Do snow cones make you look cool or do they just freeze your brain?

Somehow one has to wonder about someone who would assume Calvin was cool.

I’m wondering, was this a proxy for something else, like cigarette smoking advertising in magazines? The language Calvin is using, the imagery is conveys to me, seems similar to what the tobacco adverts were attempting.

FWIW also, never smoked in my life…my father did and I grew up hating it.

That’s the power of advertising—creating “needs” you don’t have.

Nowadays, it’s pharmaceuticals for UC and ED!!

‘Chewing’ magazine is no food for thought – it’s just gum for bums!

Hobbes eye roll is epic.

it’s like a paper version if Instagram!

This was before the manipulation now possible with the internet….sigh.

The same Hobbes comment can be applied to me with the Calvin comic. I didn’t know I could be emotionally satisfied by reading Calvin before I seen the first Calvin comic on GoComics! Now I’m addicted.

PT Barnum would be proud. Another minute passed and here comes Calvin.

another 6 years he would never be reading the kind of magazine that shows girls blowing gum bubbles…

Does this apply to the Newspaper?

How does it alter my perception of the world around me?

Aww, who am I kidding? Just get it for the crossword and the funnies.

Unfortunately, Hobbs, that happens all too often! That’s why businesses have marketing departments.

This guy Watterson really knew what he was talking about.

Advertising is a natural and necessary adjunct to our free and open form of economy. I’ll wager that the same people decrying it here are the same ones who will nod like bobbleheads in agreement that US Capitalism is a model for the world. And be honest, who among us don’t watch the Super Bowl primarily for the ads? You can’t have it both ways, yew people.

Sometimes its like I’m looking in the mirror watching my own life.

It’s all about a 6y.o. boy and his fantasies…

Great expressions from Hobbes.

old-style clickbait.

I love Hobbes’ bored expression in those panels!

And remember: You have to be cool, you have to be popular, you have to be awesome, or the tribe will exile you and you’ll be eaten by wolves.

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I heard a quote once: “The human brain is the perfect mechanism for solving problems that it hasn’t faced for twenty thousand years.”

If you could put advertising on the bubbles that gum chewers blow … they’d definitely do it.

Hobbes is me reacting to twitter…

Don’t buy it. Hyperbubble is a lot of hyperbole

You know, suddenly I understand why it took me so long to realize that Hobbes is a figment of Calvin’s imagination despite all the clear evidence to that effect. For Hobbes to be so unimpressed by something that Calvin accepts so uncritically either means they’re different people or that Calvin’s subconscious is projecting on a very deep level.

The ad didn’t even say anything about being cool enough or being cool in general.

At least Calvin is not bothering Susie or his parents this week.

How would anyone know what you’re chewing if you didn’t tell them? or… buy 1 pack and let it sit around to be seen while you actually chew a cheaper brand?

And almost 50 years ago the government took away restrictions against marketing to children…Thanks Uncle Sam for another so called “freedom!”

Reminds me of the ads in my comics of years gone by. Glad I had little or no money back then.

Don’t underestimate the effectiveness of those ads. The Mr Whipple ads made Charmin the number 3 toilet paper in just about a month.

I used to have all the C&H books but don’t recall ever reading this arc?

There are a lot of people who think like that nowadays. They’re called market saps.

Hobbe’s droopy eyes say more than what he means.

The 80s and 90s: "Stuff like this will never catch on. "Facebook: Laughing all the way to the bank.